Home is where the ad is? – Startup Ad Company Pays Consumer Mortgages to Turn Whole Homes Into Ads


I recently came across an article that blew my mind. Apparently a company called Adzookie (http://www.Adzookie.com)is offering to pay the mortgage for consumers in exchange for the ability to re-paint their whole homes into ads. The company at the time I looked at the article had over 7,000 applicants for very few spots open. What are your thoughts on this? Personally I think this is genius marketing and a very smart PR move for the company. My bet is that it will not only take this mobile advertising company into the black on this venture but also generate a lot of additional business through their primary business of mobile advertising. Very impressed with this venture and the good it will bring to communities. I also think that this might possibly be one of the biggest transmedia opportunities that money can buy! Read more at the article below found on MSN.com’s Real Estate section.

To Apply:
http://www.adzookie.com/paintmyhouse.php

Article:
http://realestate.msn.com/blogs/listedblogpost.aspx?post=ed79c32b-2ecc-4cb7-94c9-bfca06f7727c&GT1=35010

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s