I recently came across an article that blew my mind. Apparently a company called Adzookie (http://www.Adzookie.com)is offering to pay the mortgage for consumers in exchange for the ability to re-paint their whole homes into ads. The company at the time I looked at the article had over 7,000 applicants for very few spots open. What are your thoughts on this? Personally I think this is genius marketing and a very smart PR move for the company. My bet is that it will not only take this mobile advertising company into the black on this venture but also generate a lot of additional business through their primary business of mobile advertising. Very impressed with this venture and the good it will bring to communities. I also think that this might possibly be one of the biggest transmedia opportunities that money can buy! Read more at the article below found on MSN.com’s Real Estate section.