I just went to write a post an realized I am at almost two years since I last posted. Yikes! Truth is that my wife and I have been involved in so much work that I rarely get to post on my own personal blog. Hope to rectify that soon. Since I last posted I have graduated Valedictorian from Full Sail University with a B.S. in Internet Marketing. I have also founded 3 different businesses with my wife. One of them is a run based business which puts on fun runs. That is the Fun Run Group LLC. The other is events of all types with some marketing consulting as well, that is called Event Marketing Creative. If you get a chance check out our latest project: http://www.superheroes5k.com
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President Bush was never remembered for his ability as a public speaker. However his words stirred many Americans with the speech dubbed in on this video. Even as someone who voted against him, I was proud of our President and his speech. The video shows imagery of our the attack on the world trade center while the President reads about the attack and our country’s response. He outlines the days event as you watch the images of planes crashing, victims, and our countries hero’s flash by. The speech is accompanied by “Only Time” by Enya. Normally not a fan of Enya this song seems very appropriate to the video. Some of the most prolific photos of our generation play such as firefighters raising the flag and some of the attack imagery. The video ends with images of the spotlights raised to the sky in tribute and comments on the American spirit and a prayer.
There is a defining moment in every generation. A moment of great tragedy or triumph so great those that those that lived through it remember exactly where they were and many other mundane details because of it’s association with that shared moment. Moments that a whole generation remembers. Those like the assassinations of JFK and Malcom X, Bringing Down The Berlin Wall, Hiroshima, Pearl Harbor, and countless others. At 26 there have been several of those moments for my generation. The election of President Obama, death of Lady Diana, and others have been defining. But the single most defining moment was easily 9-11. It has been nearly a decade since the world trade center was attacked by terrorists. I still remember the fear I felt riding with my father to school as we anxiously listened the news reports. Our day at school consisted of watching reports and wondering whether or not there would be further attacks. There was a sense of sorrow all along the hallways and classrooms. Many cried and wondered what was next.
That moment had a profound impact on me and my classmates. Many of good friends signed up for military duty. I would have joined them if not diagnosed for asthma and unable to volunteer for duty. I remember this moment clearly as it was a unifying tragedy for America and my generation. I still get teary eyed watching the images on tributes or in photographs like those in the Youtube video above. The thing I remember most about this event was what came after.
Patriotism was reborn in America in the days following the tragedy of 9-11. I noticed a increase in flags flying and a renewed spirit within myself and other Americans as well. Our lives were forever changed. New regulations for air travel were now in place. There was a hummer and solider posted on major landmarks such as the Golden Gate bridge. In addition our country soon set out to war in retaliation for the attack. I pray every year for the families that were effected by 9-11 and for our troops at war because of it. I also realize that their tragedy has united my generation and many other Americans in a renewed patriotic spirit. If anything good could be attributed the renewed since of community and patriotism that has evolved is the silver lining in my opinion. I love my country and was giving a new sense of appreciation and respect for it after that day. I think it is important that we remember 9-11. We should all say a prayer for what was lost and gained that day.
Posted in blogging, communication, News, opinion
Tagged 9-11, 91 tribute, American Spirit, NYFD, NYPD, Patriotism, President Bush, Sept 11, September 11th, Tragedy, Twin Towers, World Trade Center
Can you say that you had millions of views of your product before you ever had something to sell? I bet you didn’t, but Hollywood Undead did. They had MILLIONS of plays of several songs on myspace long before being signed to any record label. They were able to create brand ambassadors. They created evangelists for their brand, something most companies fail to do. If you aren’t inspiring your company’s fans to spread the good word then you aren’t doing your job as a marketer. You must harness the blogosphere and twitter and other new mediums or your company will perish. Technocrati or Tweet Beep are a must. If you don’t know what people are saying about your brand than you aren’t doing your job. Hollywood Undead knows their brand. They even resigned with a new record label so they could stay true to their explicit lyrics rather than have to censor their work. They created an army of Fans. They called them the “Undead Army”. They even gave them dog tags for joining their their “Undead Army”. I don’t see any ” APPLE ARMIES” or ” KLEENEX KREW’S” out there. These street kids were able to empower their brand and create a sense of belonging for their fans. Marketers take note. Undead fans tag with spray paint and stickers all over LA. Now they are doing it country wide as more and more join the “Undead Army”. They had street teams in Los Angeles doing guerrilla marketing well before they had even recorded an album. They were smart. They rode the Myspace wave from the very start and their popularity and other trend setting bands changed the music industry forever. Take heed marketers, if you can embrace social media, your fans will do the work for you. Be genuine and real in your communication. Blog and post relevant information. Then you too can evangelize your fans and let them spread your words and brand. Check out more about these street level marketers and their music below…
PLEASE DO NOT CLICK LINKS TO HOLLWOOD UNDEAD BELOW IF OFFENDED EXPLICIT LYRICS:
The Myspace that started it all
Facebook Fan Page
Posted in Advertising, blogging, communication, Internet Marketing, opinion
Tagged Blog, evangelize, hollywood undead, la, music industry, myspace, technocrati, tweet beep, undead army