Category Archives: transmedia

Home is where the ad is? – Startup Ad Company Pays Consumer Mortgages to Turn Whole Homes Into Ads

I recently came across an article that blew my mind. Apparently a company called Adzookie ( offering to pay the mortgage for consumers in exchange for the ability to re-paint their whole homes into ads. The company at the time I looked at the article had over 7,000 applicants for very few spots open. What are your thoughts on this? Personally I think this is genius marketing and a very smart PR move for the company. My bet is that it will not only take this mobile advertising company into the black on this venture but also generate a lot of additional business through their primary business of mobile advertising. Very impressed with this venture and the good it will bring to communities. I also think that this might possibly be one of the biggest transmedia opportunities that money can buy! Read more at the article below found on’s Real Estate section.

To Apply:



THE NEW DORK – Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) |

Transmedia Storytelling

Another interesting video to watch on the subject…

Henry Jenkins on Transmedia – November 2008 from niko on Vimeo.